I believe the future belongs to brands that understand people care about well-being and purpose just as much as aesthetics—and that’s where I choose to focus my work.

Today, I run a private advisory practice focused on fashion and wellness. I’m also the co-founder of Yabbey, a digital fashion library created to preserve and share industry knowledge for future generations.

I started my career at a fashion brand Link Theory Japan, founded by my late father Ricky Sasaki. Later, I joined Theory’s global headquarters in NY, where I worked under the visionary Andrew Rosen which created roots and deep experience in brand strategy and cross-cultural business which made me who I am today.